Hello, South Korea

DK Travel

Formats & Editions

Hardback

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About the book

BTS and kimchi might have led you here, but they're just the beginning.

Korean food, Korean beauty, Korean series - we can't get enough of all things Korean. But beyond the headlines of the trend-defining Korean Wave (known as Hallyu) lies a country of ancient customs, rich traditions and quietly impressive contrasts. And that's exactly where Hello, South Korea takes you.

Inside, chapters cover different aspects of Korean culture:
SETTING THE SCENE get to know Korean history, landscapes and languageUPHOLDING TRADITION dive into everyday Korean lifeADDING FLAVOUR celebrate everyone's favourite treats, from tteokbokki to bibimbapKICKING BACK explore how Koreans spend their free time in the great outdoors and after darkTELLING STORIES discover Korea's trendsetting art, architecture, books and fashionENTERTAINING THE WORLD Squid Game, Parasite, Blackpink, they all started here. Enjoy K-pop, TV, movies and danceSHAPING THE FUTURE find out what's next for South Korea
This is not a Korea travel guide - it's a cultural companion, packed with striking photography, fascinating insights and real stories that bring South Korea to life.

Looking for Korean gifts? Hello, South Korea is perfect for the culturally curious, lifelong learners and all those who can't get enough of the country that's taken the world by storm.

About the Author

DK Travel

DK was founded in London in 1974 and is now the world leading illustrated reference publisher and a member of the Penguin Random House division of Bertelsmann. DK publishes highly visual, photographic non-fiction for adults and children. DK produces content for consumers in over 100 countries and over 60 languages, with offices in the UK, India, US, Germany, China, Canada, Spain and Australia.DK’s aim is to inspire, educate and entertain readers of all ages, and everything DK publishes, whether print or digital, embodies the unique DK design approach. DK brings unrivalled clarity to a wide range of topics, with a unique combination of words and pictures, put together to spectacular effect. We have a reputation for innovation in design for both print and digital products.Our adult range spans travel, including the award-winning DK Eyewitness Travel Guides, history, science, nature, sport, gardening, cookery and parenting. DK’s extensive children’s list showcases a fantastic store of information for children, toddlers and babies. DK covers everything from animals and the human body, to homework help and craft activities, together with an impressive list of licensing titles, including the best-selling LEGO® books.DK acts as the parent company for Alpha Books, publisher of the Idiot’s Guides series.dk.com/travel