Enchantment

About the book

'Read this book to create a company as enchanting as Apple' Steve Wozniak

'The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential' Sir Richard Branson

How to Win Friends and Influence People for the digital age

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Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people, but rather about creating a voluntary, enduring and delightful change in other people.

In his bestselling business classic, he shows you how enlisting people's own goals and desires, being likable and trustworthy and framing a cause that others can embrace, will empower you to change hearts, minds and actions.

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'An informative and concise guide from one of the world's most influential and, yes, enchanting entrepreneurs' Kirkus